Gorge.net + Blue Collar Interactive. Make a Local Connection.
Gorge Networks was looking for a fresh ad campaign to attract more Columbia River Gorge-based businesses to their internet and telecom services. In a competitive landscape littered with talk of faster connections and reliable service, Blue Collar Agency decided to take a unique approach. Our focus was on local businesses who are current customers to illustrate their success and the role Gorge.net plays in their relationship to the community. The ads feature a real employee from each business, helping to create the “Local Connection”.
The creative director, Tom Lehmann, sought me out for the photography after finding my work thru the Behance network of creatives- a first for me, and I’ve had a “portfolio” setup with Behance for at least 5 years! He had a really solid idea of the concepts he wanted to create for this campaign, and after I threw in my two cents and some rough drawings we nailed it down to the concepts you see above!
This job was particularly special to me being my first big ad campaign AND the fact that I was approached solely because of my vision and style for conceptual studio portraits (not to mention my charming personality!). We hired a great hard-working crew that killed it. Special thanks to Bergren Rameson (prop stylist), Danklife retouching, Kennett Mohrman (digi-tech), Laura Jennings (first assistant), the folks over at Newspace Center for Photography, and especially Bambi + Dmitri (Columbia River Discovery Center), Rob from the Farm Stand, and Brave Dave from Slingshot Sports!
Look for these ads on billboards, social media, magazine ads and on public transportation in the Gorge!